Search engine optimization copywriting is the art of writing text on a web page in such a way that it reads well and also targets specific search terms.   The goal is to create text that helps your site rank highly on the major search engines for targeted search terms while conveying your key marketing ideas and promoting your services or products.   Proper SEO copywriting usually optimizes other on-page elements for the targeted search terms including the title, description and keywords tags, headings and alt text.

Search engines want genuine content pages and not doorway pages that are created for the sole purpose of achieving high rankings. If written properly search engines cannot possibly view your web pages as undesirable and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.  SEO copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
Competitive search terms are not necessarily those where millions of results are returned. They are those where people are competing hard for the top positions. There’s a big difference.

courtesy of www.pg1searchs.com